Wulugul at Barangaroo
Activating Barangaroo With
Some Cardboard Counter Culture
Hospitality, Retail, Public Space
As one of Australia’s largest urban regeneration projects nears completion, Foolscap created a large scale precinct activation to introduce the people of Sydney to Barangaroo South. Open out to the waterfront, the project is primarily a communal space for locals, workers and visitors to gather, work outdoors, eat, drink, attend events or take time out.
Presented with a 170m stretch of Sydney’s Harbour that had never been accessible to the public, Foolscap developed a concept for a multi-faceted waterfront experience that offered many audiences a taste of things to come once the district’s permanent operators go live. Named Wulugul Pop Up, the precinct comprises a series of distinct zones where users can enjoy and engage with the site in a variety of ways.
Constructed from custom engineered recycled cardboard tubing and sustainable native Australian plywood, Wulugul’s physical form creates an undulating facade that references the topography of Sydney’s Harbour edge. Edible gardens, Australian native landscaping and clever yet simple green walls create a physical environment that immerses people in the moment. The design elevates a simple recycled material to create a dynamic temporary architecture with a range of modular elements including seating pods and native planter gardens. Custom designed food carts serve coffee, gelato and drinks along the promenade.
Foolscap Studio developed a strategic design result that allowed Lendlease to attract a collection of popular hospitality, cultural and event partners to bring Wulugul to life. From food and beverage outlets to an outdoor cinema, meeting and co-working areas, event space and a lending library, the architectural and cultural programme reflects the future potential of the precinct to gradually become a place where local community and visitors will meet, work, unwind, grab a bite or end the day with a cocktail set against the Harbour backdrop.
The Wulugul activation was designed as an engaging and memorable space to be enjoyed by a range of audiences over time. The design responds to Sydney’s vitality and proximity to water and acts as a frame for the city’s outdoor culture.