Whitfield Winery
Whitfield, VIC
Hospitality
In Development
This cellar door redevelopment is driven by the desire to elevate and reinforce the winery’s position as leaders in the King Valley’s agri-tourism industry.
The visitor experience is enhanced through upgraded and extended tasting and dining spaces and curated retail spaces within iconic tobacco kilns. Reconsidered spatial planning has allowed for optimised panoramic views of the King Valley mountains and beyond.
The family’s brand of warm Italian hospitality is celebrated through Foolscap’s application of warm elements such as deep red glazed tiles, iron bark timber features, characterful terrazzo floors, and generous fireplaces.
Foolscap Studio collaborated closely with creative agency Weave throughout the process to ensure the brand was reflected throughout all spaces and touchpoints. The retail space emphasised this connection, with our team curating murals and handmade tiles to bring the brand to life.